Leon Palmer · Paid media, conversion, consulting

Paid traffic that
pays you back.

I run the ads, fix the funnel and tell you the truth about the numbers. For coaches, consultants and service businesses selling to clients who buy with their own money.

Book a discovery call See the receipts

$20M+ client revenue generated Facebook · Instagram HYROS-verified tracking

HYROS report: 30 days, last click. Total revenue $346,760.73 at 5.18 ROAS; Meta $317,323.28 at 4.74 ROAS. — Tricia, coach. One account, 30 days.

$20M+

Revenue generated for clients

$93k

Revenue in one week from a single ad set, at 8.54× ROAS

12.36×

Blended ROAS across a full month, December 2025

$9.55M

Facebook revenue in one account in six months

Money in. More money out.

Selected client results. Blue is what they spent on ads. Gold is the revenue above that spend. Scroll and watch it come back.

Ad spendRevenue above spend

ROAS

Ad spend is estimated from rounded ROAS where the exact spend is not supplied. Revenue above spend excludes other business costs.

Show as a table

Screenshots, not adjectives.

Every figure here is a screenshot from HYROS. Click any one to inspect the report.

Three ways to work together

Ads, conversion, or the thinking behind both.

Most businesses don't need more traffic. They need traffic that converts, and a funnel that doesn't leak the leads they already paid for. Pick the part you need, or hand me the lot.

Advertising

Paid media, run properly.

I plan, build and run your Facebook and Instagram campaigns, and write the creative that feeds them.

Account structure built for how Meta delivers ads in 2026
Hooks, scripts, static and video creative, refreshed every few weeks
Lead, webinar, VSL and call-booking campaigns
Daily management and Slack updates you'll actually read
Attribution reviewed in your own HYROS account; software subscription purchased separately

Right if your offer already sells and you want to scale spend without the cost per sale running away.

Conversion (CRO)

Fix the funnel, end to end.

I go through every step from ad to paid invoice, find where buyers drop out and rebuild those steps.

Landing pages, opt-ins, webinars and VSLs
Show-up, booking and close rates
Email and SMS follow-up
Offer, messaging and positioning
Tracking you can trust, from first click to sale

Right if people opt in but don't book, book but don't show, or show but don't buy.

Consulting

A second brain on your growth.

Strategy without handing over the keys. For founders with a team or agency who want a senior eye on the plan.

Full account and funnel audit with a written 90-day plan
Weekly strategy calls with you and your team
Reviews of creative, copy and campaign structure
Hiring and briefing help for media buyers and editors
Straight answers when the numbers go sideways

Right if you have people doing the work and need someone who's seen it at scale to steer it.

AI inside the work.

More intelligence.
More creative firepower.

AI is part of how I research, create and analyse. Connected to your business context, it helps turn good thinking into more work you can actually use.

Client brain

Creative engine

Decision layer

A connected workflow, illustrated.

It starts with knowing your business.

Your offer, audience, brand voice, client feedback and approved proof form a dedicated client brain. That gives the work a consistent foundation, instead of starting from a blank prompt every time.

Offer & audienceBrand voiceApproved proof

Your context. Kept client-specific.My judgment. In the decisions.

The point is better-informed work and more room to test useful ideas. Your offer, your evidence and your customers still set the direction.

Talk about your business

LEON PALMER · FOUNDER, PALMER EDGE

Who I am
and what I do.

Leon Palmer speaking with a microphone — Leon Palmer Founder, Palmer Edge

I’m Leon Palmer, founder of Palmer Edge. I’ve been in sales and marketing for over 30 years, and shifted my focus exclusively to online marketing in 2016.

Since then, I’ve helped grow multiple seven-figure coaching businesses, starting with budgets as low as $100 a day and scaling to $20,000 a day and up. Every result I show you comes from the world’s most used attribution platform, so you’re seeing real sales, not what Meta Ads Manager wants you to believe.

These days I work on the whole engine, not just the ads:

Ads: Facebook and Instagram campaigns built to scale without the cost per sale running away.
Funnels: the pages, webinars, calls and follow-up that turn clicks into paying clients.
Content: hooks, scripts and video that keep the account fresh and the audience warm.
AI: client brains, creative at scale and daily data reads, so decisions get made faster and better.

Who I work with

I work with coaches, consultants and service businesses who already have an offer that sells and want it to sell a lot more.

Why choose Palmer Edge?

Most of my clients stay with me for years (my longest-serving client has been with me for over seven). I like to think that’s not just because I don’t sugarcoat the numbers. Yes, I’ll tell you how it is - even when it’s not what you want to hear. But a lot of it is the advice that goes beyond ads. We talk mindset. We talk business growth. We talk about the decisions that keep you up at night.

People come for the ads and funnels. They stay for the relationship. I get to know the people I work with personally, I'm there for them when they need me most, and I treat their success like it’s my own.

If that sounds like the sort of relationship you want from your marketing partner, then let's talk.

Let’s talk

Clients who stay for years.

"We had one closer on our sales team. We were able to grow that to a team of five closers. Leon played a big role in that growth."

Sarah Marturano, RN · Holistic health nutritionist · Elevate Health Naturally

"I ran ads myself for years, took all the courses. Leon is incredible at it."

Dr Kyle Meers · Practice owner · USA

"Leon has completely transformed my business. He translates something very technical into language I can understand."

Sophia Fromell · Performance coach

"Last year I had two sales and I made $5,000, in an entire year. In 6 weeks, I've had 4 sales and made $13k!"

Julia KoganPerformance psychologist · USA

"He does not sugarcoat things. He looks at the data, he tells you what's working, what's not, and what needs to change. When there were areas we needed to improve, Leon told us, and he was right."

Sarah Marturano, RNHolistic health nutritionist · Elevate Health Naturally

"I have deleted our Monday Marketing Analytics meetings. Leon, you have been doing a phenomenal job of running the accounts and providing us detailed updates in Slack, which we love."

Samuel SokolCEO, Health Business Institute

"I closed two paid in full yesterday! 11K USD in one day. Thanks again for everything."

Dr Phyllis PobeeGenetic weight loss specialist · Canada

"Leon has been great. He revived my ads account in the last two weeks and opt-ins are back to 30%+, where they were before."

Tricia T.Health coach · USA

"Yes, Leon has a ton of clients, but he somehow makes it feel personal. I can talk to him, I can consult with him, and he gets back to you right away. It's a no-brainer."

Dr Kyle MeersPractice owner · USA

"Everything just seems so upside down this month, but man, what would we have done if you weren't here. Thank you SOOO much for the overhaul you did this month."

Dr. PWeight loss coach · Canada

"Leon, I just wanna say thanks for doing so great with everything. I can't tell you how much I appreciate it."

Ryan ColeOwner, Health Business Institute · USA

"Thank you Leon! You've been a tremendous help. If you need a testimonial or review or anything, let me know!"

Dr Anthony InfantinoGut, liver & cell reset · USA

Pick the audience, then test ads

Creative is the targeting now.

Meta's Andromeda system decides who sees an ad from the ad itself. The hook, format and angle pick your buyer. So I spend most of my time on creative, not audience settings.

Refresh ads every few months

New creative every 2–3 weeks.

Winning ads tire faster than they used to. I keep a steady pipeline of new hooks and formats so the account never runs on one tired winner.

Optimise for the cheapest lead

Optimise for buyers, not leads.

Meta now optimises toward what happens after the click. Feed it cheap opt-ins and it finds you more cheap opt-ins. I feed it booked calls and purchases, so it goes looking for people who pay.

Trust the ROAS column in Ads Manager

Judge by sales, not Meta's maths.

Meta changed what counts as a click-through conversion, so in-platform numbers moved overnight. I make decisions from HYROS, where every sale ties back to a real person and a real payment.

Find the leak. Fix it. Then turn the tap up.

No long onboarding, no 40-slide strategy deck. You'll know within the first fortnight what's broken and what we're doing about it.

Audit
A discovery call, then I go through your ad account, funnel and tracking. You get a plain list of what's costing you sales, ranked by how much.
Fix
We repair the expensive problems first: tracking, offer and messaging, the funnel step with the biggest drop-off, and the creative.
Scale
Once the numbers hold, budget goes up in steps. Weekly reviews, daily updates, and you own every account and asset.

A good fit

Coaches and consultants
Local businesses and professional services
Selling to consumers, online or in person
Already selling, with real sales history to build on

Probably not

Pre-launch offers with no sales yet
Looking for a guaranteed ROAS before we've looked at anything
Want the cheapest media buyer available
Not willing to change the funnel when the data says so

Book a discovery call

Show me your numbers. I'll tell you what I see.

A focused conversation with me, not a sales rep. Bring your offer, your price point and roughly what you spend on ads. If there's nothing I can improve, I'll say so.

Where your funnel is leaking, and roughly what it's costing
Whether your tracking can be trusted
The one change I'd make first

Prefer email? [email protected]

Paid traffic thatpays you back.